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A creative studio that believes in working collaboratively with clients to tell their story, build their brand and help solve their problems.
An advertising agency that promises the world and then charges the earth, taking clients through a complex labyrinth to deliver an average result.
An advertising agency that promises the world and then charges the earth, taking clients through a complex labyrinth to deliver an average result.
Start off in the same place and you’re likely to end up in the same place. So we’ve started in a very different one - Sydney’s northern beaches. The surf, sand and sun are our muse. It’s good for the soul and the brain, and you’re welcome to hang out with us.
Beliefs determine behaviour. Success is born from trust and collaboration.
Where do we start?
We call the start of our process a Shaping Session. We like to keep it small, casual and honest. Preferably in our space near the beach.
We draw a simple analogy between advertising/design and surfing. The market is an ever shifting and moving beast like the ocean. You need a range of boards to best handle the ever-changing conditions. We create an idea for your brand to best suit the conditions.
From the initial Shaping Session we define the ideal process to market in 5 key phases.
Shaping Session
Let’s chat about your brand,your product, your ambitions,
your worries and the market.
Sketch Phase
We sketch a prototype board
- an idea that can deliver the
ambition for the conditions.
Test Phase
What’s right?
What could be better?
Check the conditions.
Craft Phase
Let’s make adjustments and
add the finshing touches.
Shape for media.
Surf’s Up!
Production. Let’s see
how our board performs
in the current conditions.
Some recent work we’ve created with some great agency and client partners.
VW RooBadge
Transforming the iconic Volkswagen badge into a proactive audio shield, to deter kangaroos from the road.
Uber Reserve
Popular comedian/actor Ronnie Chieng is a smoke-bomb savant.
Yes23
A logo and identity designed to generate positive sentiment. It was good to see so many embrace the cause. But sadly, we didn’t persuade the country.
A logo and identity designed to generate positive sentiment. It was good to see so many embrace the cause. But sadly, we didn’t persuade the country.
Deadly Rugby
Proud to be in this from the start. Noah is a founder and board member of this amazing grassroots social enterprise.
Proud to be in this from the start. Noah is a founder and board member of this amazing grassroots social enterprise.
Deadly Rugby is a social enterprise that aims to promote rugby and connection between indigenous and non-indigenous Aussies.
For indigenous kids, it’s about creating opportunities through sports programs and access to sporting equipment.
For non-indigenous kids, it’s about creating cultural immersion programs that educate, inspire, and create cultural champions. Too deadly!
For indigenous kids, it’s about creating opportunities through sports programs and access to sporting equipment.
For non-indigenous kids, it’s about creating cultural immersion programs that educate, inspire, and create cultural champions. Too deadly!
Avalon Wine Co.
Ben’s pet project, sparked by his years in the wine business, and his love of Avalon.
Ben’s pet project, sparked by his years in the wine business, and his love of Avalon.
Here’s some work from our past lives*
*Either as creatives or creative directors. Some we did together, some with other people, all of it we’re proud of.
100% Pure NZ
Launched in 1999, still going strong 25 years later. A textbook on tourism.
Westpac
Life Moments
Banks tend to avoid the darker moments in life, like death, divorce and refuge, but that’s when they can really help, and Help was what Westpac was all about.
Foxtel
Grave of Thrones
Grave of Thrones
You don’t need film to create emotion. People were in tears when they came
face to face with the graves of their (fictitious) heroes.
face to face with the graves of their (fictitious) heroes.
CommBank
Can
Proud to be part of the team that created CAN, now in its 13th year.
When Commbank launched CAN, the impact was massive… and it still endures.
Westpac
Help when it matters
A major relaunch of Westpac bank. Brand and consideration measures lifted after many years in stagnation.
Help when it matters
A major relaunch of Westpac bank. Brand and consideration measures lifted after many years in stagnation.
Westpac 3%
However you make it
However you make it
Help when it matters worked for product too. A social led campaign aimed at a younger audience.
Sydney Opera House
The Ship Song Project
As a partner and Creative Director, Noah helped shape The Monkeys and led some of their most iconic work such as this piece for the Sydney Opera House.
NRMA
HELP
NRMA abandoned their ‘Help’ positioning in the late 90s.
We brought it back.
Interestingly, they brought it back again a few years ago.
McDonald’s
Strayaday
Australians have christened McDonald’s Maccas. We celebrated this by calling out their most beloved menu items in a thick Aussie accent
Harvey Nichols
Fashion Statement
You rarely see ideas in retail fashion.This is how to do one.
You’ll either love them or you’ll hate them
An eye-catching extension of Marmite’s classic positioning.
to be honest
About how we feel, and who we are
to create
Creativity only happens when we are free to explore anything as a possible answer
to craft
Craft can be the difference between getting noticed or ignored. It takes time, but the more you spend on it the more it rewards you
from chains
We don’t lock our clients in with retainers or long-term contracts